FAQ

What is PopResearch?

Pop is a fully automated DIY research platform designed with advertisers' needs in mind.

Survey Creation

How long does it take to set up a study?

Pop is the simplest UI for survey set up.

CreativePop and TrackingPop provide a framework of best practice questions and approaches with a high degree of customization to align with YOUR target, YOUR strategy, and YOUR information needs. The survey creation process is ‘mouse driven’ and should take about 15 minutes.

SurveyPop is 100% YOUR questions, so a full 30 question survey may take approximately 30 minutes to set up.

What types of stimulus and creative does Pop manage?

Pop can work across media and stimulus from static images, brand manifestos, to storyboards, to video. Pop accepts the following stimulus formats: aiff: 'audio/aiff’, doc: 'application/msword’, gif: 'image/gif’, jpeg: 'image/jpeg’, jpg: 'image/jpg’, mp3: 'audio/mpeg3’, mp4: 'video/mp4’, png: 'image/png’, rtf: 'application/rtf', txt: 'text/plain’, wav: 'audio/wav’.

What is the optimal size for stimulus files?

Pop can handle any sized file, although upload times will increase with files over 25MB. But most consumer studies should not include a file over 25MB as home bandwidths will affect viewing quality.

Is there anything unique to DIY research I should consider when creating my survey?

Pop is just like any online research approach, but because results are auto-charted for you it is worth considering the number of characters in things like ‘ad name’, ‘media/stimulus file naming’, and even attribute/statement length as the naming conventions you choose will appear on the results slide just as you entered them. As a rule of thumb limit file and ad names to 15 characters or less and custom attributes and statements to about 30 characters.

Fieldwork

Which countries can PopResearch recruit from?

Pop prides itself on being able to recruit anyone in any country.

Which target audiences does Pop offer?

Pop allows you to preselect from over 400 demographically, behaviorally and attitudinally defined target audiences OR you can tell us your custom target and we will find them for you.

Where does PopResearch get the sample?

Pop sources its sample from Tier 1/ESOMAR 24 compliment online panels, such as Critical Mix.

Can I trust PopResearch’s sample?

Pop is proud to be in partnership with True Sample to ensure that we deliver the highest level possible of independently verified data quality and fraud protection.

Which methodologies does PopResearch use?

Pop uses the classic copy testing and tracking methodologies used by 90% of the research industry. These methodologies have been updated to reflect the best of the latest new thinking on brands and advertising.

These methodologies have been updated to reflect the best of the latest new thinking on brands and advertising.

How long are Pop surveys?

CreativePop surveys are typically 15 minutes in length including up to 6 of your own custom questions.

TrackingPop surveys are typically 18 minutes in length including measuring up to 5 campaigns and up to 6 of your own custom questions.

SurveyPop varies depending on your design, but a full 30 question SurveyPop is 15 minutes in length.

How long will my project take?

For all projects with less than 1,000 completes and 20%+ screening incidence Pop guarantees a 24 hour turn around after you submit your survey. Within 24 hours your results will be posted in chart format on the site available to export as a PowerPoint document. Larger or lower incidence sample timing is per project, but usually does not take longer than 48-72 hours.

Results

How will I know when my project is completed?

Simply check back on the site for continuous updates.

Can I get the raw data from my research?

Yes! An aggregate CSV and full verbatim comments file are standard output, but we also provide respondent level data files if requested. Get in touch, at hello@popresearch.com, we're here to help.

Can I download my results into PowerPoint?

Yes, PopResearch was designed so that with a single click of your mouse you can export your entire set of charts into a single PowerPoint document. The PowerPoint document will capture all the ‘current’ settings you have made to your charts within your results dashboard, and from there you can edit your slides or reorganize them, write your analysis, and save to other formats (e.g. pdf, Keynote, etc.).

Can I request different cuts of the data?

Yes! Get in touch at hello@popresearch.com, we’re here to help. A typical banner of sub-groups cost $1,000. NB You can only cut the data by sub-groups identified in your survey, so if you want to see gender, age, etc. please include demographic questions in your survey.

What are Pop's norms?

Pop’s norms for CreativePop and Tracking Pop are selected by category when you create your survey. The norms consist of over 5,000 campaigns tested between 2010 to present. In addition to category specific norms, Pop conducted a comprehensive norm building exercise in 2016 to test Cannes Lion Winners, WARC Most Effective Ads, World’s Most Viral Ads, Effie Winners, and Best Super Bowl ads, all of which can be selected as additional context.

What does Pop cost?

Pop offers a standard pricing for all English Language countries and all Target Audiences over 20% screening incidence. N=300 CreativePop $3,000. N=600 Tracking Pop $6,000. N=300 SurveyPop $3,750. For other territories, larger sample sizes, and for target audiences below 20% screening incidence please email hello@popresearch.comfor pricing. In addition, we offer deep discounts for Pro-Users who have heavy research volume by contacting hello@popresearch.com.

What do I do if I have a question about my results?

Contact us at hello@popresearch.com.

Can anyone else see my data or results?

No! Your results, data and information are strictly private. Please refer to our Privacy Policy & Terms of Service for more information.